How Targeted is SEO? Spider Online talk

The first key step in selling products and services online is to research the market. Then you can turn to the development of your SEO strategy.

SEO relies on a searcher inputting the right keyword or phrase before finding the page you have to offer. It’s pull marketing, not push marketing.

Pull marketing is a term that has come into being in the last few years and simply means that the marketer ‘pulls’ his audience to him by sticking something out there – let’s say a carrot – and leading the audience back to him. How does SEO do this?

For starters, you will only reach the right market if you know what the market is searching for. Are they looking for running shoes or tennis shoes? To some people, there may not be a difference, but to a marketer there is a huge difference. One type of person looks for running shoes and another type of person searches for tennis shoes. If you are prone to calling them running shoes in your day-to-day life then that is likely what you will call them when querying the search engine.

The good marketer knows to target the phrase that your searcher is going to use. Targeting ‘running shoes’ will help you find one segment of your market; targeting ‘tennis shoes’ will help you find another segment. But it’s the searcher who is finding you, not the other way around. With SEO you simply put the offer out there and the searcher jumps on it. It’s a lot like casting a fly onto the water and catching a fish. The type of fish you catch depends largely on the body of water, weather conditions, and the fly you use. SEO is targeted marketing of a different kind.