This is another interesting spin on the social marketing brand issues developed by many clients - it is something that will develop. I am fully with the sentiment that we are growing another Black Art type media - (as previous blog inserts on the actual standing of social media experts indicate) the lack of true educated media professionals is going to see a lot of cash spent by clients learning !!!.
Most marketers doubt social media’s value to their brands
Over 80% of marketers don’t believe that social media currently has a significant impact on their brand.
According to research by communications group Creston, just 14% of the 250 marketers surveyed believe social media has a significant impact on their brand, and 60% don’t currently have a social media strategy for their business.
The Creston research revealed that despite the majority of marketers being unconvinced of an immediate need for a social media strategy, 88% said it would have an impact on their brand’s reputation in the future.
Don Elgie, CEO of Creston, said the research showed that social media was more than a fad but that marketers weren’t recognising the impact it was having on their businesses already.
“Social media is being recognised as here to stay, but the issue is that only a small number believe it’s a major force on business at this time. There’s a big disparity between current and future,” he said.
Marketers said a lack of support at board level (58%), need for resources (56%), lack of experience (46%) and no understanding from the business (55%) contributed to why they lacked a social media strategy.
Source NMA The full article can be found at
http://www.nma.co.uk/news/most-marketers-doubt-social-media%E2%80%99s-value-to-their-brands/3008523.article
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