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Friday, 29 January 2010

Self Promotion - its a good thing ..........


Is it a bird is it a plane no its my new business card , tried to get it to fit on business card size but the lads at Wash could only get it down to this size .........

Wednesday, 27 January 2010

How do awards - 2010

Here’s a date for your diaries: Thursday 29 April 2010, and the third annual How-Do Awards in association with MediaCityUK. The two previous award dinners in 2008 and 2009 have each attracted the largest gathering of media and creative industries folk in the North West for many years.

Following two successful years at Old Trafford (MUFC), this year we have decided to move the venue to central Manchester and the Palace hotel which has the capacity for a larger number of guests.

Further details about this year’s dinner and the timetable for entries and tickets will be announced shortly but essentially we are not tinkering with a format that has proved to be extremely successful in terms of an outstanding judging panel, a shorter rather than longer list of award categories and no charge to submit entries.

In the meantime, please sharpen your award entry pencils and pull out your red pen to mark Thursday 29 April in your diary for what should prove once again to be the highlight of the North West's media and creative industries calendar.

Friday, 22 January 2010

No Twitter from Man Utd

Manchester United has become the first Premiership club to ban its players from using social networking sites such as Twitter.

In a statement released on to United's website last night - under the title 'player websites warning' - the club said that it wished to "make it clear that no Manchester United players maintain personal profiles on social networking websites."

Manchester United has become the first Premiership club to ban its players from using social networking sites such as Twitter.
Twitter gets the boot
It added that "fans encountering any web pages purporting to be written by United players should treat them with extreme scepticism" and that "any official news relating to Manchester United or its players will be communicated via ManUtd.com."

Since the statement the Twitter accounts of several United players have been taken down, including that of Ryan Giggs, Darren Fletcher and Wayne Rooney.

It is expected that Facebook pages of the individual team members will now follow suit.

The move comes as clubs attempt to exert a tighter grip on their own communications and stop players potentially revealing sensitive information, or expressing opinions that conflict with the wider interests of their teams.

The dangers of this were initially highlighted last summer when Darren Bent attacked Tottenham, via his Twitter account, criticising them for the delays in his move to fellow Premiership outfit Sunderland.

At the time of writing Paddy Power had announced odds on the next club to ban its players from using Twitter. The front runners were:

4/1 – Tottenham Hotspur
6/1 – Liverpool
8/1 – Hull
8/1 – Stoke
10/1 – Bolton

www.manutd.com

A bit more footy for Friday !

Manchester United has signed a new sponsorship deal with Turkish Airlines.

Manchester United has signed a new sponsorship deal with Turkish Airlines.
The club has negotiated what it has termed a multi-million pound agreement - although exact details have not yet been disclosed - for the airline to replace Air Asia as the team's official carrier.

Turkish Airlines, which uses Kevin Costner in its international advertising, flies routes out of Manchester Airport and is a member of the Star Alliance network of firms. It carried over 25m passengers last year.

The deal comes in the same week that United announced that club debts had risen to £716m.

However, its latest accounts also indicated that sponsorship income had climbed by 48% over the past year.

Turkish Airlines recently signed a similar deal with Champions League title holders Barcelona. This was reported to be worth £2.7m.

www.manutd.com

CITY WILL BE THE BIGGEST AND BEST - COOK

I had to document this - will believe this when I see it !!!

Garry Cook says Manchester City will become "the biggest and best club in the world".

The Eastlands chief executive was in New York addressing fans in the aftermath of that famous 2-1 win over neighbours United on Tuesday night.

A double from Carlos Tevez gave the Blues a first-leg advantage over their bitter rivals in their Carling Cup semi-final.

That continued the recent upturn in big-spending City's fortunes since the arrival of new boss Roberto Mancini.

Cook, pictured on Sky Sports News addressing a fans' forum in the Big Apple, clearly believes this is just the start, saying: "This football club is, without doubt, going to be the biggest and best football club in the world," Cook said.

"I will make no excuses for saying it, as I truly believe it - with the resources and capabilities we have."

Wednesday, 20 January 2010

Social Marketing - is it believable?

This is another interesting spin on the social marketing brand issues developed by many clients - it is something that will develop. I am fully with the sentiment that we are growing another Black Art type media - (as previous blog inserts on the actual standing of social media experts indicate) the lack of true educated media professionals is going to see a lot of cash spent by clients learning !!!.

Most marketers doubt social media’s value to their brands

Over 80% of marketers don’t believe that social media currently has a significant impact on their brand.

According to research by communications group Creston, just 14% of the 250 marketers surveyed believe social media has a significant impact on their brand, and 60% don’t currently have a social media strategy for their business.


The Creston research revealed that despite the majority of marketers being unconvinced of an immediate need for a social media strategy, 88% said it would have an impact on their brand’s reputation in the future.

Don Elgie, CEO of Creston, said the research showed that social media was more than a fad but that marketers weren’t recognising the impact it was having on their businesses already.

“Social media is being recognised as here to stay, but the issue is that only a small number believe it’s a major force on business at this time. There’s a big disparity between current and future,” he said.

Marketers said a lack of support at board level (58%), need for resources (56%), lack of experience (46%) and no understanding from the business (55%) contributed to why they lacked a social media strategy.

Source NMA The full article can be found at
http://www.nma.co.uk/news/most-marketers-doubt-social-media%E2%80%99s-value-to-their-brands/3008523.article

Sunday, 17 January 2010

Advertising Rant from BitterWallet

Commercial Break: Halifax off and die!

Just what is going on with advertising at the moment? In the last couple of weeks alone we’ve covered two ads that are down there with the worst that 2009 had to offer (we’re talking about the Redknapps’ bullshit holiday film and Iggy Pop going for a drive with his own penis. Now here’s the third – the wacky new commercial for the morons at the Halifax.

The ad comes hot on the heels of the wretched bank making the staggering move of introducing a £1 a day charge for customers with overdrafts, irrespective of whether they go over the limit or not. You’d think that in the wake of that act of extreme violence against their own customer base, Halifax would be keen to present a more subdued image or keep their heads down altogether.

Nope, what they’ve done is embarrass their staff once again with this ad, in which the people who look after your dosh make prize pricks of themselves while supposedly doing a breakfast radio show.

There’s novelty foam hands, high-fiving all over the shop and Spandau Ballet’s ‘Gold’ – not to mention a faked phone-in (broadcasting suicide these days) from a staff member with a waste paper basket on his idiot’s head.

So these bastards want us to leave all of our money with them? If this is the sort of shoddy behaviour they get up to, we wouldn’t trust them with a packet of crisps let alone our wage packets.

And another thing – show us ONE breakfast DJ of any repute who eats fucking toast in the middle of a show. Not even Moyles does that!

The best bank manager ever, Captain Mainwaring, will be spinning in his grave.

check out more great stories from Andy Dawson and the team
http://www.bitterwallet.com/commercial-break-halifax-off-and-die/24045

Wednesday, 13 January 2010

MISPLACED CONFIDENCE AT THE ROOT OF FAILINGS

MISPLACED CONFIDENCE AT THE ROOT OF FAILINGS
Is it time for an outbreak of modesty in the Scottish psyche??
asks The Gate Worldwide?s Pete Martin.

I didn't go to the Scottish Advertising Awards last year. Naturally, you're taken aback ? not by my absence but by the idea that such a thing exists. I mean, how often do you see any ad for a product made or managed in Scotland? But it isn?t the vacuity of the event, gallantly hosted each year by The Drum magazine, that made me give it a miss. It's the rudeness of the crowd.
I've been in advertising since the 1980s and awards nights have always been boozy. But, in recent years, the Scottish 'do,has become boorish. The crowd talks over the opening address, drowning out the speaker. There?s little courtesy shown to the sponsors whose support makes the evening possible, and the 'entertainer' has a task that remains literally thankless. Then, perhaps unwittingly acknowledging the inconsequentiality of the whole affair, the assembled throng blethers through the awards ceremony too. This year, I'm told there was a new twist: booing.
"So what?" you might say. 'It's just a night out. People bought a ticket and can do what they like.? That?s certainly a viewpoint to which anyone is entitled and to which I can only offer this simple caveat based on my personal experience.
I would say that the most impressive, genuinely talented and signally successful creative people I have ever met have been unfailingly polite and surprisingly modest.
I remember asking Oscar-nominated cinematographer Seamus McGarvey about his craft. "I know my exposures pretty well," says he. That's a matter of basic maths which, compared to the artistry of movies like 'Atonement' or the ultra-fab 'Nowhere Boy' , may seem hilariously humble. But I'm sure he wasn't kidding.
I also remember going to the BOB Awards (for the best-of-the-best in global advertising) back when London was the world's creative powerhouse. The room was stacked with people who looked the part: whacky haircuts, trendy togs, attention-seeking specs. Being just a hick from these northerly sticks, I thought "Jings, these folk must be big talents." Yet, when the awards were handed out, it was generally some bloke in a jumper, jeans and a pair of gymmies who shuffled on-stage. (Although I think the Best of the Best of the Best Award was picked up by two beautiful-but-understated girls.)
To me, such modesty seems next-of-kin to self-confidence. Perhaps the reason why genuinely talented people downplay their gifts is that their success is built on a bedrock of technique , the boring basics of craft honed over years of practice. They know how hard it is to achieve anything at all, and how lucky you have to be: that awards are nice but don't make a difference; that triumphal marches don't win wars.
By contrast, the clamour of empty self-regard underscores our own insecurities. In her 2003 book 'The Scot's Crisis of Confidence'?, Carol Craig pinpointed our national psyche. But, in many walks of Scottish life, it doesn't look like we've lost our confidence. Too often, our confidence merely seems misplaced: an adaptation to systemic problems that proves counterproductive.
Yet, why are we still surprised when arrogance and failure go hand in hand? ?The offensive presumption of superiority? " with its bedfellows 'complacency' and 'lack of common decency', often betrays the whiff of slow decay or, sometimes, the distant rumbling of sudden disaster.
When I was in New York in the early noughties, my agency worked for the ship of fools and knaves now world-infamous as Lehman's (pronounced lee-mins, if you care). They were possibly the rudest, most blinkered client any agency ever had, rendered immune to common sense and courtesy by their massive profits and 'licence to steal' on Wall Street. In such circumstances, I tend to think One day, they'll get theirs. And you know what? Generally, they do. Sometimes though, justice comes too late - after the greedy and bloody-minded have enjoyed the aptly-named spoils.
More recently, we,ve witnessed the 'crime' of hubris from the likes of Sir Fred, but seem destined to repeat those mistakes in the re-modelling of our financial world. The obsession with corporate re-structures and remuneration - and the lack of care for the common people, both customers and employees . does not fill me with hope for a more sustainable, less volatile future.
So, what am I hoping for over the next decade for Scotland?
I'm hoping that a little diffidence in the Scottish psyche might make a big difference to Scottish society. Sure, there's nothing wrong with a bit of good old Scottish wha's like us, damn few and they're aw deid! If we're being ironic. But if we're honest with ourselves, we'll recognise it's more blaw-hard than braveheart.
Let's face it. No amount of noise will mask the parlous state of our creative industries. Today, Scotland's "adland" is a fraction of the size it was in the 80s. Look at the wider context of our cultural signifiers. 8 out of 10 of our artists earn less than œ5,000 a year, and even many of Scotland?s best-known culturati would make more flipping burgers than making art.
Forget our creative industries, here's what football pundit Craig Burley said recently about the current Scotland squad.
"over-hyped and under-performing buffoons with an opinion of themselves way above their station"
Ouch. That's harsh. Of course, when you look more generally around the globe, there are some exceptions to Scotland?s under-achievement in the world rankings. No-one beats us for violent crime. We're 2nd only to the USA for obesity. Liver deaths from alcohol abuse- We'd easy be among the medals for that.
A first step for remedy might be recognising the intertwining of our troubles: how a society that's lost the art of civility undervalues people and relationships; how a lack of empathy erodes living, local culture; how disconnected individuals end up not caring about their own health and wellbeing.
So, let's not be fooled by the false positives of a few awards, the iron pyrites of pop-idle fame or even the odd wonderstrike from James McFadden. Anomolous success is no substitute for an effective long-term strategy. Paradoxically, the more modest path, pursued with honesty and civility, may take us higher. Who knows, I might even try a bit of humility myself.

Coke Drops Campaign sites in favour of social marketing

Source NEW MEDIA AGE
http://www.nma.co.uk/news/coke-drops-campaign-sites-in-favour-of-social-media/3008538.article

This is hugely interesting, in fact does this mean sea changeaway from income for media agencies? if this is the model then the world will be full of analysts and consultants !
---------------------------------------------------------------

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in the immediate future, they have said the long-term future lies with social media on platforms populated by their target consumers.

Coca-Cola will position its official Facebook and YouTube pages as the lead online channels for upcoming international activity for its Coke Zero and Fanta brands, new media age understands.

Prinz Pinakatt, the Coca-Cola Company’s interactive marketing manager for Europe, said, “In some cases some of our campaigns won’t need a coke.com-hosted site. In most cases these will still exist as it’s the most obvious destination for a consumer, but it might only be a page linking to YouTube encouraging people to join the community there.

“We would like to place our activities and brands where people are, rather than dragging them to our platform,” Pinakatt added.

Unilever is also abandoning campaign sites in favour of long-term community engagement platforms.

Cheryl Calverley, Unilever UK’s senior global manager for Axe Skin, said, “You’ll see fewer brands creating a site for one campaign and then throwing it away. Certainly we won’t do that at Unilever any more.

“It’s natural online to go to the place where people are already consuming media,” she added. “It’s less effort to ask people to leave an environment they’re already in.”

The shift has caused some digital media specialists to question the long-term future of campaign sites.

Jo Lyall, head of invention and digital at Mindshare, said, “The challenge is understanding what a campaign site is now and how you get everyone into the mindset of creating a continuous stream of content.”

Julie Jeancolas, digital board director at media agency Carat, said, “It’s not always cost effective to produce a site every time you launch a campaign. What we tell clients is to create something ongoing that has scope for community.”

Unilever’s Calverley said the shift in focus won’t mean less work for creative agencies, more that their output will evolve.

“The digital agencies that have a proper planning arm and think very seriously about the consumer’s journey through the digital space will be those that will benefit,” she said. “The battle is now to understand how to continue engagement with a consumer outside of a campaign site I’ve driven them too. It’s a much more complicated planning challenge.”

Monday, 11 January 2010

Sean Nelson- Talks about being a social media expert!

I recently was asked to speak at a workshop on LinkedIn by a connection of mine. A week or so prior to the event I received an email from her to use to promote the event. The description headline stopped me in my tracks…”Sean Nelson the King of LinkedIn”

It took me about two seconds to fire off an email telling her to ditch the royal reference ASAP. A lot of people would call me an expert on LinkedIn, its their opinion so they can think or say what they like. I have a different different way of describing what I am. “I’m simply a small business owner that learned how to use LinkedIn and Social networking / media in order to network more efficiently and to drive new business.”

The word “expert” is thrown around way too often these days with little to back up the claim. What does a LinkedIn expert look like? How do you determine that they are an expert? The same goes for “social networking/media expert”.

I was looking at my home page the other day and noticed an updated profile for a connection of mine and someone I’ve known for the last couple of years. Curious about what changed I took a look at his profile and immediately noticed that after years in another field he was now a social media expert.

Now anyone can learn a lot about social media and be seen as an expert or extremely knowledgeable even if they’re not in the marketing or advertising field. I’m a prime example of that. I learned LinkedIn and social networking/media through trial and error trying to drive business for my insurance agency.

In this case the person had attended a couple of my LinkedIn workshops, a few other social media workshops, and was partnering with a company jumping from Google Adwords to social media. It takes more than attending a couple of workshops and working in the industry to be an expert.

So what is an expert and how do you determine if you’re one? Is it valid to claim that you are an expert or does that title have to be conferred upon you by another person? I’m not certain what the official definition is but here are some thoughts about what I think it takes to potentially be considered an expert:

Knowledge:
Without knowledge we’re not even having this discussion. You have to know the subject to claim expertise. But there’s a difference between knowing something and knowing how to use it effectively.

To be an expert you have to know both the strategies of your subject and the tactics to accomplish them. There are many people out there teaching others what LinkedIn is, not as many teaching people how to specifically use it to accomplish specific goals.

Be a Teacher:
Some might disagree with this one, but if you want to be an expert you have to not only know your subject but be able to communicate it to others so that they understand it. One of the interesting parts of conducting workshops is there is often a range of different experience levels in terms of using LinkedIn or social networking/media. Making sure each walks away with value is a challenge that requires understanding the subject from multiple perspectives.

Create not Regurgitate:
An expert is someone who takes the current discussion and advances it a couple of steps further down the road. They don’t simply repeat what they have heard or read. I think if you want to be considered an expert you have to bring a new perspective or approach to the table.

There are many people who are experts at conducting workshops on LinkedIn or social networking/media but they are not necessarily a LinkedIn or social networking / media expert. You can still learn a lot from these people. Not being an expert isn’t a black mark, it may simply be that you know a lot about the subject. There are many people who could benefit from the knowledge of a non-expert.

Put a Target on Your Back:
The final piece of the puzzle is that a LinkedIn or social networking/media expert needs to publish their thoughts, ideas, strategies, etc. for review, discussion, and disagreement. This might be done through a book, a blog, or other media. The key is that they are staking a claim and giving others an opportunity to dissect their ideas.

Wrap Up

So back to the original question…”What is a LinkedIn or Social Networking/Media expert?” Who cares. It’s not about what you say you are it’s about what those who have relied upon your information and expertise say.

To some I might be an expert. To others not. My perspective is that I’m simply a small business person that began learning to use social networking/media to make money. What I’ve been able to learn simply now is a knowledge base to help other’s do the same.

Top-Consultant Director and Co-Founder, Tony Restell talks -- Is Linked In the answer?

This is an interesting article posted in defence of recruitment consultancies on TOP CONSULTANT.COM
-------------------------------------------
It would require a fool to say that little has changed technologically in the last years to impact those looking for a new career. Yet whilst social media can certainly play a part in a jobseeker’s strategy in 2010, it’s equally true that its role is overstated. So to kick off 2010 I’m sharing my five wake-up calls for those about to embark on the search for a new career.


Five wake-up calls for your 2010 job hunt


1) You will NOT be headhunted on LinkedIn by direct employers

Remember ten years ago when it was foreseen that internet job boards spelt the end of the recruitment agency? The sheer reach and cost-effectiveness of the medium meant that recruitment agencies stood no chance of surviving in the new digital world. Well that proved to be a highly simplistic and ultimately inaccurate representation of what has since come to pass.

The 2010 equivalent of this concerns the likely role of LinkedIn. Media hype in the last 12-18 months would have you believe that employers will soon not need to engage recruitment agencies or advertise on job boards – because everyone they could possibly want to employ can be freely researched and contacted via the LinkedIn platform. I could write a lengthy and passionate piece about why this is never likely to be the case, just as ten years’ ago I could have written one about why recruitment agencies would survive and thrive. But let me just present the facts rather than the justifications.

In a major piece of client research in the last months of 2009, Top-Consultant polled consulting employers to see whether they intended to make more or less use of LinkedIn as a means of approaching potential hires. Almost without exception, consulting firms responded that they would be reducing the resources they devoted to approaching candidates on LinkedIn. The bottom line is that it’s hugely resource-intensive to cold-call potential candidates from any database – and all LinkedIn has done is make that database free rather than actually reduce the resource cost of mining the database itself.

So please do not kick-off your job search assuming that employers will be beating a path to your door if you just get your LinkedIn profile right, populate it with decent testimonials and connect with enough people to get yourself seen. Asides from a tiny minority of employers who have built up their own in-house headhunting teams, the majority of employers will be turning their backs on the LinkedIn network as a means of proactively approaching candidates.

N.B. incidentally the same research showed that employers would increase a little their advertising on LinkedIn, but that the main sea-change event was that recruitment agencies would increasingly substitute the free LinkedIn database for the paid Monster-type databases they have relied on in the past. So a LinkedIn listing should primarily be seen as i) a means of increasing your visibility with headhunters and ii) something that employers may turn to as a research tool when considering applications you have formally submitted to them via other channels.


2) The fundamentals of securing a job remain the same in spite of technological advances

Regardless of technological advances and new emerging recruitment platforms, the fundamentals of getting hired remain unchanged. Firstly you should use whichever channels and platforms you find allow you to best research and uncover the most relevant job openings in your area of expertise. You are never starting from a position of strength in your job hunt if you are not applying for the most highly suited roles.

Second you must focus on overcoming the huge hurdle that is making your application one of the most compelling that the recruiter receives. This may be achieved by securing introductions from well-placed contacts in the sector; it may be by providing compelling client endorsements that enhance your credibility as a must-interview candidate; and almost certainly it will involve tailoring your CV for each and every application you submit. Social media can facilitate you doing some of these things and so certainly has a part to play in your applications in 2010.


3) You probably already know people able to assist you in making your dream career move happen

From the conversations I’ve had with candidates who’ve successfully changed roles in the last months, there’s been one common thread to their success. All have drawn on and explored their networks to give their applications a head-start wherever possible. Job applications and discussions have referenced people within the employer organisation who can provide favourable endorsements of the candidate. Or key decision makers have been approached as well as just the recruiter contacts referenced on the adverts. Favourable references from client contacts have been used to strengthen a candidate’s case for interview.

My impression is that it is this element of social media – its ability to illuminate and open up your network for career progression purposes – that is the most likely to impact jobseekers over the coming years. The role social media can play in helping recruiters to make more informed decisions is a truly powerful force for improvement in the recruitment process.


4) Changing jobs is probably your best chance of a decent pay hike in 2010

Although there is an upturn in consulting activity now well underway, margins on consulting assignments continue to be under extreme pressure. Work is being sold at day rates that have been negotiated down considerably – and that for now show no signs of being reasserted. The upshot of this is that firms do not have the financial strength to be offering significant across-the-board rises in remuneration. Significant pay hikes will therefore be the reserve of the lucky few in 2010.

In practice that means you will need to fall into one of two camps if 2010 is to offer significantly better remuneration than 2009. Firstly you may be able to make yourself so indispensable to your current employer or current assignment that you have the clout to push through an abnormal and exceptional pay rise. Or secondly you may be able to achieve – through a changing of jobs – a promotion that otherwise might not have been on the cards this year. Of the two, the latter is far easier to achieve as the former requires that a firm actually make an exception to its remuneration policies and that will only be considered in really exceptional circumstances. So a job change is in all likelihood your best chance of a decent pay hike in 2010.


5) Billability is king!

If cash is king in the wider business context, billability is king in the sphere of consulting hires. A collapse in utilisation rates – far more than the reduction in daily fee rates – has been the real undoing of consulting firms during this downturn. All consultancies will therefore have a keen focus during recruitment drives on ensuring that new joiners are immediately billable and likely to be sustainably billable.

It should follow therefore as a natural corollary that anything you can do to enhance your credibility as a candidate whose skills are in demand, who is highly regarded by clients and who has been able to maintain a decent utilisation rate… well that will strengthen your candidacy considerably and enhance your prospects for a successful career move in 2010.

Sunday, 3 January 2010

The five golden rules of talent acquisition for 2010


First things first,digital recruitment has never been so advanced - but if you do not get your routes to market correct you will miss the benefits !

Here are the momentumspk golden rules for recruiting in 2010

Linked In and Twitter - you have to use them both as they are both virtually free - direct targeting candidates through either in mails or exposure on the web via tweets. I have put together a workshop on both areas that will get your teams working and understanding digital recruitment - get this right and you will save money! (remember Twitter is now real time on Google searching)

Blogs - understand blogs and the benefit they bring to your company, put targeted discussions and direct useful information on your company recruitment blog - keep it updated and post all your recruitment roles on your blog

Websites - get your jobs posted on the right websites - get your teams to understand the roles that you carry by searching the web for similar job titles and trade websites - do not be afraid of sites such as Gumtree or trade associations

Negotiate - Always get the best price for everything that you buy, employ experts/speacialists to help your teams understand what is a good price and what is not - many experts will work on a no ratecard save = no fee route (I would for example!)!!!

Remember my final golden rule - if your candidates are going online you have to follow them or you will lose them !

If you need anythingelse drop me an email tony@momentumspk.co.uk

Saturday, 2 January 2010

Top tips for internet marketing for 2010

Social media is growing, here are some key facts that through 2010 will help you deliver and focus your social marketing thoughts -

(1)Twitter is Quick,Facebook and other similar mediums are focused on slow delivery - what are your goals from social marketing? and what are the right vehicles for your message?

(2)Social content is changing due to technology advances, mobiles etc so concentrate on the usability of your site - your users will need access

(3)Your On Line reputation is hugely important - Real time Twitter searches will start showing up on Google in 2010 so make certain that you act in the most professional way- don't get caught out and lose your reputation.

(4)Use social media to layer your profile to the marketplace - make a plan and get good at the basics with your website, twitter, facebook, blogs - dont get sidetracked as it is hugely important

Friday, 1 January 2010

2010 - Have your say

If you any of you out there want to comment / sell / deliver a message feel free to drop me a line - tony@momentumspk.co.uk and will edit and run and send you a link when it is up!
Coming up will be bits from, momentumspkjobs, More Mr Blair (Alastair not Tony), using social networking to recruit, Linked In and Twitter, The Recruitment Zone and some good social observations